Asking clients for money is a task that many business owners find difficult, and is one of the biggest barriers to a healthy cash flow. By delegating this job to a trusted individual who is not involved in the sales process, owners can ease the burden on themselves considerably – and significantly improve their cash situation at the same time.
SMEs are notoriously bad at asking to be paid. Often it is the owner that holds the sales relationship with the client and there’s often the fear that chasing money will destroy this relationship.
Someone else (the book keeper or an administrator or specialist) may be better able to liaise in a calm, professional and on the whole friendly manner with a client’s accounts department.
We will continue to post blogs on cashflow improvement in the future – watch this space.
