Some people say that good business is about “doing things right”.
Some other people say that good business is about “doing the right things”.
So why are those two statements so different? And why, outside the world finance, an accountant/book-keeper and a finance director may be mistakenly seen as the same thing?
Quite simply, a good business needs a good book-keeper. In finance terms, a book-keeper will “do things right”, that is to record the correct amount of VAT, the correct amount of sales and purchases, etc….
So what is left for your part-time Finance Director to do? You guessed it, the Finance Director will “do the right things”.
So what are these “right things”?
A good business needs to generate profits but, most importantly, needs to generate cash to reward the risk of the shareholder. Without good management of your capital and close relationships with banks, the business will inevitably fall short of its commercial potential. Even an improved sales procedure might increase sales…..
A good business may want to expand or diversify. This will require a new different business model that needs to be managed to achieve its goals. This may mean increasing staff productivity, better utilization of its financial resources and the list can of course continue.
Good businesses can also go through negative trading periods. This may require re-financing, re-structuring, a new zero based budgeting approach and so on.
The list of the “right things”, as you might have guessed can be rather long, depending on the range of businesses the Finance Director will encounter.
Make sure your business is in top position to express its full potential. DO THE RIGHT THING and call NOW your part-time Finance Director to start or continue a season of commercial success.
Written by: Matteo Turi FCCA
Chartered Accountant and Finance Professional
Business Innovation And Commercial Strategies
Skype : matteo.turi
www.taras-financial.com
Tel. +44/(0)7915/202111